The Bay Area Just Got Better

Posted on January 9, 2024

Two esteemed MillerKnoll furniture dealers in the Bay Area, Interior Motions and CRI, have recently joined forces. This merger is not just a strategic business move; it's a collaboration born out of a shared commitment to creating beautiful spaces, developing meaningful relationships with clients, and placing the human experience at the forefront of every project. This dynamic partnership promises an enhanced client experience across all sectors of business. 

A Natural Fit

Both companies have long-standing reputations for not only delivering exceptional furniture solutions but also for prioritizing the customer in every aspect of their work. Interior Motions specializes in small to mid-size projects in the East Bay, while CRI is renowned for executing large-scale endeavors. With their complementary expertise, the pair can now cater to projects of any size and scope– better than ever before.

Shared Values 

More importantly, Interior Motions and CRI share the philosophy that successful projects are built on trust, communication, and a deep understanding of the client's vision. By pooling their knowledge and experience, these two dealers are creating a powerhouse that is not just focused on delivering furniture but on forging long-lasting partnerships with clients.

There’s strength in Numbers

CRI is also the parent company of Annecillary, a furniture company that offers a diverse range of services including demos, decor, staging, delivery and installation. Their aim is to streamline the customer experience from the initial conceptualization to the final installation.

 It’s more than just Offices

This merger comes at a time when the professional landscape is rapidly changing. Both companies recognize that a workspace is more than physical infrastructure – it's an environment that profoundly influences the well-being and productivity of individuals. Therefore, it is imperative to create spaces that support the modern worker and address unique needs of the Bay Area. Interior Motions and CRI are uniquely positioned to do just that. 

Benefits for Bay Area Clients:

By combining the strengths of a localized, personalized approach with the capabilities to handle large-scale transformations, the newly formed entity is poised to provide comprehensive solutions for a diverse range of clients. Whether it's a small startup looking to create an inspiring workspace or a large corporation undertaking a major office overhaul, the Interior Motions and CRI merger ensures that clients will receive top-notch service tailored to their specific needs. Additionally, the collaboration will streamline the procurement process for clients, offering a one-stop solution for all their MillerKnoll furniture needs. From initial design concepts to final installations, the integrated team can now seamlessly manage projects of any size, delivering consistency, efficiency, and excellence at every step.

As the Bay Area continues to evolve, the Interior Motions and CRI partnership stands as a testament to the power of collaboration, setting a new standard for excellence in commercial furniture solutions.

Also read: Office Design

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1490 Park Ave
Emeryville, CA
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1465 Park Ave
Emeryville, CA
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